If you are not using IOS push notifications in your marketing strategy, you are missing out on a valuable customer engagement tool. Want proof? Well, approximately 43% of iOS users opt-in to get push notifications, implying that you are failing to engage nearly half of your customer base.
So, you must be aware of how push notifications are beneficial for your business. These notifications effectively grab your user’s attention and offer the ideal call to action.
Below, we will explain what iOS push notifications are and the benefits of using them to promote your business.
So, let’s begin.
What iOS Push Notifications Are
iOS push notifications are brief messages that appear on a user’s iPhone to notify them of a reminder, promotion, or call to action.
Push alerts are a great multichannel strategy communication tool. They make it possible to communicate with customers more robustly and advance the customer experience journey.
We have two types of iOS Push notifications. These are:
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iOS Mobile Push Notifications
When a user downloads your app on their iPhone, iPad, or Mac and chooses to receive alerts, mobile push notifications are generated.
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iOS Web Push Notifications
Web push notifications, also known as browser push notifications, are created by scripts called service workers and enable messages to appear on an open browser of a user even when they are not on your website or utilizing your web app.
Benefits Of iOS Push Notifications To Promote Your Business
Create Brand Loyalty
Several companies set aside large amounts of their marketing budgets over the past ten years to develop experiences that can be carried about by their target customer.
To generate a good user experience, businesses must go above and beyond providing excellent service in today’s saturated industries. With millions of iOS apps available, there is one in almost every company. Your app won’t get much screen time if there is no brand loyalty.
By serving up attractive content, you can improve the user experience. Send them tailored messages such as “happy birthday”, new offers, reminders, or information about the app. These push alerts not only grab the users’ attention but with the appropriate approach, push notifications can also improve how customers perceive your business.
And do you know, when customers love the brand, they recommend it to others! So, fans of your brand help you in growing your company through prolonged customer lifecycles, favorable reviews, and positive word-of-mouth, which is the best kind of advertising.
Boost Conversions
Changing from being a non-customer to a customer is known as conversion. Initially, they never bought anything from your business before, but eventually, they do.
Businesses may find it difficult to convert customers, specifically in the light of the high rate at which prospective customers simply browse a store or add products to virtual shopping carts before leaving them there. Choosing a product can occasionally be difficult, especially when there are so many other brands to consider.
Users are kept on the line by push notifications that prompt them with “ Hey! We are still here. Here is a coupon for the services/products we know you will love”.
When compared to other comparable marketing techniques, iOS push notifications that are carefully designed and tailored have been shown to enhance conversion rates by four times.
Increase Customer Engagement
A strong iOS push marketing approach can increase user engagement by up to 88% in addition to boosting user retention and brand loyalty.
Push notifications give businesses the ability to contact and engage with their customers even when users are not actively using the app. It is a method of speaking with people directly.
The push marketing strategy approach is rather simple for users, even though it may be a bit complicated from a company perspective. They simply tap the message when it shows on their screen as a notification.
It serves as a direct link back to your website or app, where users can browse, make purchases, and discover more about your company.
iOS push notifications give users an easy way to get different forms of information that have a call to action. User engagement rate is increased with promotional offers, events, discounts, and other pertinent information about your business.
Boost User Retention
If nobody uses an app, it serves no use to have. You want to convince customers to download your app and continue to use it after doing so. It is easiest to start with one part. It is a completely different game to get people to use it.
With the first six months of downloading, one in four apps will only be used once, according to data. According to reports, increasing retention rates by 71% can be achieved by delivering a push notification to a new customer during the first week after the sale.
Users will continue to use your app or website if you gently remind them of meaningful reminders, critical updates, and targeted discounts and incentives. This technique can increase your customer’s retention rate if used wisely.
Final Words
Overall, iOS push notifications are an excellent way to promote your business, and it is important to understand your target audience so that you can make the right balance between attracting them and spamming them with annoying messages.
With the Wonderpush push notification platform, you can easily build iOS push notifications in only a few days.
So, get started to create push notifications with WonderPush!