Social media is a powerful tool, as well as a formal and informal mode of communication. Social media helps to inculcate a learning culture in society. While society also learns to perform social norms and create awareness of the various beliefs. Social media entertains, delivers important pieces of information, and gathers data from the people, for the people. However, with the covid-19 hitting the whole world, social media also progressed to include teaching and education. This was especially the case within covid-19 and the lockdown eras.
However, now we question the diversity of social media and but also understand the risks, for example like social media addiction leading to mental health problems. However, social media has proven to be a useful tool to provide access to educational content and even create content that further educates a great example would be YouTube and its vast library of informational content. Another would be social media guides and learning-based content, such as by Neil Patel on Instagram. One great thing about hosting educational content on social media is that you do not have to create the same content for different platforms, rather make it once and use such content to increase the reach and target audience. Like Neil Patel, reaches out to people who want to do business online and provides them with tips and tricks to digital marketing.
Moreover, if you are looking to move into the education sector with social media or are an institute looking for social media inclusive learning, you need a good and reliable connection that will provide you with lag-free connectivity so you can work on the digital side of things. It would be useful to check out or call up Charter customer services which is one of the best internet providers for homes, schools, and businesses in the USA.
It is important to know, online media is taking the hype for various types of businesses and thus it is better to hit the market when there is less competition in it. Yes, we mean for either hosting educational content or even if you are a school. Educational institutes compete to gain popularity and this could be your breakthrough. While, educational content on other online mediums is higher, but on social media, it is not as much. So, let us get started on some of the ways social media could double up as a tool to use for educational purposes or educational content.
Social Media Usage
Many social media tools can be used for educational reasons and to promote healthy learning, even from elementary age to all learning after that. Social media is ever-present and this shall remain.
You can use social media in diverse ways to create learning and boost creativity:
This tool is famous for being used in education, for updates on the task, assigning work, or even collaborations among the students. Teachers could also teach students the social media tools from a younger age but also about managing the usage, which allows creating positive wholesome content. but however, Facebook is a public platform and anyone can comment on your pages unless you’re using the enclosed group option which was a great thing added by Facebook. The groups thus can be used for live chats, group discussions, and collaborative work on a project besides the usual like having online live lectures during snow days or when issues like covid-19 happen.
However, when using such platforms, maintain professionalism. You can do this, with the “no friend request” while using the email function more often for students and parents of younger kids.
Twitter rolls out to be a great discussion forum. Teachers can use new handles every year or the same one with batch names. it’s is a great place to “discuss” for example “what should be done for the annual dinner or fair at school” or it could be about upcoming projects.
The 280 character280-character limit makes the student think and communicate precisely and concisely. Another usage could be of the “hashtags” or “chats” function to make discussions more thrilling for the student.
A mix and match in learning create a healthy learning pace, conducive to great growth.
Some of the ways to use this are:
- Present photos or graphics to create different forms of learning
- Digital storytelling can be practiced, for more artistic/creative study students.
- Class-specific accounts and media handles.
For Educational Marketing
This is viable if you are looking to increase your reach or create hype about your platform like Neil Patel did. Don’t know him? Well, search it up but to be short and precise, he is a digital marketer and an SEO expert. He teaches businesses and new firms his techniques to break to a larger audience, the world precisely. Because online there is no market limit for services at least like education.
Some ways to do educational marketing are:
You can create learning groups for your specific skill for example learning to paint. You could charge your customers nothing and then a small amount when it gains traction. You can also link social media to your website. However, you will not have to make the content different on a website than on social media. You could host shorter clips on social media landing on websites. This also makes the user curious.
You could also market your school or educational content from other platforms like “TikTok” on social media too.
You could use social media like YouTube to create a subscriber base and have people who are interested in learning about what you’re an expert in following you. It is all about creating attractive content to make them click subscribe. Crypto learning took the hype just like that. There are also “how-to” guides on YouTube, directories, and much more to surf, both for free and paid content.
YouTube deemed the learning hub for quite a few years, has only recently started improving guidelines for content creation, making it more transparent and safe for the public and content creators of all sorts.
So this was about it. Now that you know social media isn’t all that useless, make use of it. Students may learn to see another side of social media and may even find opportunities of their to explore social media for content creation or make something of their own like a small start-up or even learning groups like cooking classes with a bunch of friends. The options are endless.