Instagram is one of the most popular social media after Facebook. People of all ages use this beautiful social media app. Some people use Instagram just to kill time and some people use it to make living out of it. If you’re into brand-building on Instagram then this article is for you.
For your brand to achieve the desired success on this social network, here are tips to gain followers on Instagram organically and for free. Check out!
Know your target audience
If you want to have more followers, the first thing to do is understand your audience. Does your brand really know what your potential customer’s interests, needs, pains and desires are?
The truth is that this step is essential for any marketing activities for your online store. By understanding their behaviour, it is possible to develop a language aimed at their followers, generating more interest and identification with your brand.
What does your audience want to see?
And within this knowledge of your audience, your brand must understand what your followers want to see on your profile and what kind of content they want to consume.
If you want to learn how to organically gain followers on Instagram, offering the content that your audience wants to see is paramount, as your brand will be able to better target dissemination and interaction actions.
The use of geotagging: geolocation
This Instagram function can be very useful to promote your brand in the region and identify your audience.
This geolocation feature allows you to share your location in real-time through your posts.
By using the GPS of your computer or device, geolocation collects data from your geographic position, allowing users to locate your company’s posts, extending the reach of your page.
Whenever you publish content in your feed, reels and other resources, don’t forget to use hashtags, as they work a lot to attract followers to your profile.
That’s because each hashtag created is transformed into a hyperlink that directs the search to all users who also tagged their contents with that specific hashtag.
When you add this keyword to your post, the hashtag is automatically added to that topic’s research group. This way, users will find it easier to find your brand or product.
Frequency and number of posts
As well as a hashtag to gain followers on Instagram, the frequency and number of posts also influence this strategy. There is no standard volume or ideal days for publications, as it will all depend on your business profile.
Once you have a better understanding of your audience, you can adjust these questions based on your followers’ interactions. However, the ideal is that your profile posts, on average, once a day, depending on your company’s strategy and even more than once.
Also read, How to gain Instagram followers
What they are and how to use Call to Action (CTA)
This feature is nothing more than a call, which aims to lead the user to perform some action that your brand wants.
It can be a link offering rich material, promotion, to another related post or directing the reader to your store.
Interaction and engagement with your followers
It’s no use putting into practice the best strategies on how to gain followers if your page doesn’t relate to your audience.
Remember that your brand needs to interact and engage with your followers, liking and responding to comments, to arouse the interest of your audience and make this relationship closer and more solid.
Monitoring and analysis
Another point that deserves your attention is to monitor and analyze all your social network metrics. Always keep an eye on the number of likes, comments, page views of stories, interactions and so on.
From this monitoring, you’ll be able to better understand the behaviour of your followers, what content they interact with the most and the times they access your page, for example…
This attitude will allow your brand to develop more assertive strategies and change some action that is not performing as expected.
Keep an eye on the competition
Among the best practices on how to gain real followers is to monitor your competition. The idea is that you understand what she is doing, not to copy, but to implement her strategies.
That way, your profile won’t be left behind and your brand will always be looking for the best content for your followers.
Instagram Ads: Invest in Ads
As we’ve already talked about, the platform offers Instagram Ads features for business profiles. With it, you can make sponsored ads for your audience and also for users who are interested in your brand or product but do not follow your page.
These ads may appear in the news feed, in stories or in the explore tab in the image or video format.
For you to understand, the social network uses algorithmic technology, which filters and shows the ad only to users interested in a certain subject related to your online business.
Campaigns with digital influencers
Digital influencers are also a good strategy for brands who want to know how to win many followers on Instagram.
Through these internet personalities, they spread their brand to the audience they gather on their page, making these people know and follow their profile.
But remember to partner with influencers who have to do with your company and speak to the audience you are interested in.
Offer real value to your audience in your content
The truth is that posting for posting is of no use. Your brand needs to provide real value to your audience in the content you post. Be sure to talk about topics that users are interested in seeing.
So, by understanding your audience, bringing valuable content will become easier. Always be aware of what is making success on the social network and the subjects that users are interested in consuming on the social network.